how to choose foundation color

Anna Avalos
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how to choose foundation color

How to Choose Foundation Color in 10 Simple Steps

How Do I Choose The Right Foundation Color?

Navigating the world of foundation can feel overwhelming, especially when it comes to finding the perfect match for your skin tone. But don’t fret! With these 10 easy steps, you’ll be able to choose foundation color like a pro 😊

how to choose foundation color
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1. Determine Your Skin Undertone

Your skin’s undertone is the color that shows through your skin, and it can be warm, cool, or neutral. To determine yours, look at your veins on the inside of your wrist. If they appear greenish, you have warm undertones. If they look blue or purple, your undertones are cool. If you can’t decide, you likely have neutral undertones.

2. Test on Your Jawline

When testing foundation shades, apply a small amount to your jawline, not your hand. This area is closest to your face and will give you the most accurate idea of how the color will look on your skin.

3. Consider Your Lighting

Natural light is always best for matching foundation, but if you’re not near a window, try to find a well-lit area with artificial light that mimics daylight.

4. Wait a Few Minutes

After applying the foundation, wait a few minutes to let it oxidize. This process allows the color to adjust to your skin’s chemistry and will give you a better idea of how it will wear throughout the day.

5. Check Your Neck

Once you’ve found a few shades that seem to match your skin tone, blend them down your neck. The goal is to find a color that disappears seamlessly into your skin.

6. Look for Yellow, Pink, or Gray

If the foundation looks yellow, it’s too warm for your skin. If it looks pink, it’s too cool. If it looks gray, the shade is too light.

7. Don’t Be Afraid to Mix Shades

If you can’t find an exact match, don’t hesitate to mix two shades together to create your perfect color.

8. Test Under Different Lighting

To ensure the color looks good in all types of lighting, test it in different areas of your home and even outdoors.

9. Consider Your Skin Type

If you have oily skin, opt for a matte or oil-free foundation. For dry skin, a hydrating or dewy formula is best.

10. Get a Sample First

If you’re buying foundation online, consider ordering a sample first to ensure the color is a match before committing to a full-size purchase.

Comparison Table: Foundation Brands

Brand Formula Coverage Finish Price Range
Lancôme Teint Idole Ultra Wear Care & Glow Medium to full Luminous $42
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation Medium to full Matte $32
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation Medium to full Natural $30
NARS Pure Radiant Tinted Moisturizer SPF 30 Light to medium Radiant $49
Maybelline Fit Me Matte + Poreless Foundation Light to medium Matte $8.99

Conclusion

Choosing foundation color doesn’t have to be a daunting task. By following these steps, you can find the perfect match for your skin tone and feel confident in your makeup 😊 Check out our other articles for more beauty tips and tricks!

FAQ about How to Choose Foundation Color

How do I find my undertone?

Answer: Check the veins on the inside of your wrist in natural light. If they appear blue or purple, you likely have cool undertones. If they appear green or olive, you likely have warm undertones. If they appear as a mix of blue and green, you likely have neutral undertones.

What is the P-A-S method?

Answer: P-A-S stands for pink, apricot, and salmon. Choose a foundation with a pink undertone if you have cool undertones, apricot for warm undertones, and salmon for neutral undertones.

Should I test foundation on my wrist or jawline?

Answer: Test foundation on your jawline, as it provides a more accurate match to your skin tone and texture.

How much foundation should I apply?

Answer: Less is more. Start with a small amount and gradually build coverage as needed.

How do I blend foundation?

Answer: Use a damp beauty blender or brush to blend foundation seamlessly into your skin. Start in the center of your face and work outwards.

Can I wear foundation that is darker or lighter than my skin tone?

Answer: Wearing foundation that is significantly darker or lighter can look unnatural. Opt for a foundation that closely matches your skin tone.

What if I have combination skin?

Answer: Choose a foundation that caters to both oily and dry areas. Look for oil-free formulas with hydrating ingredients.

How often should I change my foundation color?

Answer: Your skin tone can change throughout the year due to sun exposure or seasonal changes. Adjust your foundation color as needed to match your current skin tone.

Can I use a color corrector with my foundation?

Answer: Yes, color correctors can help neutralize discoloration or redness before applying foundation.

How do I find a cruelty-free or vegan foundation?

Answer: Check the product packaging or visit the brand’s website to ensure the foundation is cruelty-free or vegan.

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Anna Avalos

Anna Avalos

Anna Avalos is SoFi’s Chief People Officer, responsible for the company’s total talent strategy. Her career spans large, global organizations with fast-paced growth environments, and she has a breadth of experience building teams and business. Prior to SoFi, Anna led HR for Tesla’s EMEA region. She previously spent 14 years at Stryker, where she began her career in product operations and business unit leadership before she transitioned into several HR functions. Anna holds a BA in Communications and an MBA from the University of Arizona